Online Reputation Management (ORM) is the process of monitoring, influencing, and protecting an individual's or business's reputation on the internet. ORM aims to create a positive online presence for an individual or business, minimize negative publicity, and manage any potentially damaging information that may appear online.

Online Reputation Management (ORM) can involve a variety of strategies, including monitoring social media and review sites, responding to online reviews and comments, creating and promoting positive content, and optimizing search results to ensure that positive information appears first.

One of the key benefits of Online Reputation Management (ORM) is that it can help to build trust and credibility with customers and stakeholders. A positive online reputation can increase customer loyalty, improve brand perception, and ultimately drive business growth.